Presented by OakTree Designs
Digby area marketing survey

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Thank you for your time and your feedback!

Welcome

Thank you for taking some time today to assist The Digby Area Tourism Association. We are conducting a survey to gain valuable insight into the Digby Area and the associations current website. This survey is being conducted in partnership with OakTree Designs and if you have any questions or concerns about the survey, please don't hesitate to send us an email at info@oaktreedesigns.ca

This Survey will take approximately 15 minutes to complete. We kindly ask to please complete this survey no later than October 9th.

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1

In your own words, please describe the purpose of the Digby Area Tourism Association.
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2

What does the Digby Area have to offer that can’t be found anywhere else?
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3


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4

Are you a local business owner?


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5

A study from NS Tourism shows that most visitors to Nova Scotia (≈70%) arrive by car and are arriving from the Northeastern United States, Eastern Canada provinces (Ontario and easterly) and Nova Scotians visiting other parts of the province.

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6

There is a “typical” type of person that a business or organization will attract. Can you describe the classic or desired visitor to Digby? Create a persona or imaginary individual for your ideal tourist. They should correspond to the most important customer segments you want to attract.  For example, a coffee shop near a university might be marketing to students, parents of young children and the local business crowd. Your personas will help us visualize the customers you are targeting and develop brand messages and marketing tactics that will resonate with them specifically.

Some questions to keep in mind when writing about your ideal visitor:

  • - What is their demographic? Age, professions income level, education, etc.
  • - What are their values, attitudes, interests, needs & lifestyle choices?
  • - What is important to this person?
  • - How do they like to interact with the area? Are they shoppers, adventure seekers, foodies, looking for family fun?
  • - Are they high spenders or looking for a deal or bargain?
  • - Why would this person visit Digby?

Please provide as much or as little detail as you're comfortable with.

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7

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Website Questions 1

Thinking of the current Digby Area Tourism Association website digbyarea.ca, we would like to know your opinion on the following topics. For members of DATA, please keep in mind the members area of the site as well when answering the questions:

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Website Questions 2

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Website Questions 4

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Website Questions 3



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Thank you

You have reached the end of the survey. Thank you so much for your time!

This survey is anonymous and the only information OakTree Designs will retain is your survey answers and only as they pertain to this project.

If you have any questions or concerns, please feel free to email us at info@oaktreedesigns.ca

Please note: Our system requires an email address to process the submission but if you would like to enter an alias, feel free to do so - there are no requirements for the address to be real.

We do enjoy a good laugh here at OakTree Designs so the funnier the better 🙂

Thank you and we hope you enjoy the rest of your day.

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