By Christine Kollo
TL:DR – E-Commerce and online shopping is shaping our future. If you sell anything, you need an online store. Read more to find out why!
Do I need an online store?
hort answer, yes.
Slightly longer answer…probably. If you are in the business of selling literally anything, then having an ability to sell it online is a smart choice.
Having an E-Commerce platform to sell your wares on the World Wide Web can help you reach an audience you may not have considered.
Let’s look at a little case study I put together:
There is a very neat coffee shop very close to where I live that also has a gift shop. They sell the coolest stuff and have an online store.
If they didn’t have their shop also online, the only customers they would have would be the surrounding area right?
It’s a simple concept but sometimes things aren’t considered until they’re right in front of you.
This shop now has the ability to reach an audience not considered by many and the potential to grow a small business exponentially.
Having the information your customers need to find you is crucial to staying afloat. You need people to be able to access your business from many angles.
Having only a Facebook page to run your business that doesn’t get regular updates or a website attached will make potential customers wonder how serious you are.
I’m going to be writing a whole article why you need a website but let’s continue with E-Commerce.
Here’s another example of an online store that might be a little less obvious:
Salons often sell products that they use and the only place to get these magical products is typically AT the salon itself.
Another option if you are a salon owner is to have your website not just be an “online presence” and also be a useful resource to your business.
Add a booking option and a store so clients (and the world) can purchase salon products and book their next haircut at the same time.
It’s great to have a website but it’s better to have a website that can actually work for you.
1. Your Store is Always Open
While you close up your storefront for the night and head home, you could still be making sales with your online store.
You don’t have to limit your earnings if you want to operate your brick and mortar within banker hours.
2. Be Seen by Everyone
SEO (Search Engine Optimization) should really be an article in itself but using the power of the internet, you can reach a global market without batting an eyelash.
If you use the power of your own content to form your message into a well polished piece, search engines like Google, take that carefully crafted information and dish it out to anyone that wants it.
You can be at the top of the search results and get more people clicking on your store.
If you add a few dollars behind an ad campaign, your business will be so busy you’ll need to hire more staff.
3. Lower your costs
With an E-Commerce site, you can spend more time away from your store to build up your brand. Now, that being said, I am certainly not advocating to close your brick and mortar store.
As a business owner, you are already aware of the power you bring to your community. Shopping local is essential for many and is still very much a part of our society.
E-Commerce isn’t just about getting your products on the internet, in fact, with a well thought out online store, you can be bringing money into your community.
Helping the economy you live in grow and thrive. E-Commerce isn’t just about selling wares on the internet either. You can add functionality to your store like a “buy online and pick up in store” option or even local delivery.
Taking your store global doesn’t mean having to get on a plane.
ONE LAST THING…
I’m going to get all “businessy business lady” for just a second. If the above reasons weren’t enough to convince you, let THIS article, from Yahoo! Finance explain what happened to Walmart in Q1 of 2020. Having an online store will change you business. Add in a strong brand and a great social media presence and you will have yourself a recipe for success. We are here to answer any questions you have about the content written in this post. We want to help so contact us today, we’d love to chat.