ScopesPlus Marketing is an agency with a passion for premium optics however, anything astronomy, birding, photography and citizen science related is their bread and butter. Their marketing and sales agency is the connection manufacturers and consumers have to retailers and their website is the connection for everyone to the world of optics.
Our project with ScopesPlus was incredibly fun and cool to work on. We were excited to learn more about the business and create a brand, website and printed materials that work well with multiple themes.
The overall brand is a reflection of the different facets of optics that ScopesPlus is all about. A deep purple to represent the sun peeking up after a night of stargazing and a grassy green to represent the leaves of trees and marshy wetlands where birds love to hide. The plus in the logo symbol represents the crossroads that all these groups come together and the gentle slope on the edges for the roundness of optics and for a more welcoming feel. We chose a font that would be easy to read online and printed materials and also wanted it to have a professional and modern feel.
Part sales tool, part educational tool, the ScopesPlus website includes content for everyone. Check it out HERE.
This project was so inspirational to complete. The design of this site was carefully planned to reflect the industry and user experience. ScopesPlus operates in a niche market and the site really had to reflect a clear vision of their company and market. The owner of ScopesPlus Gary, has a passion for STEM education and wanted his site to not only be a sales tool for his marketing agency but also a place he could share knowledge, tools and resources to the science community and young scientists alike.
Graphic Design & Printing
We had the pleasure of creating unique business cards for Gary. They feature embossing on the logo for a tactile appeal and rounded corners on premium paper stock.